Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan

Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan

Based on an online discrete choice experiment (DCE) this study investigates the relative importance of food label information (country of origin, production methods, chemical residue testing (CRT)) and price for Taiwanese consumers’ in their purchase of sweet peppers. Results show that respondents f...

Full description

Bibliographic Details
Main Authors: Ching-Hua Yeh, Monika Hartmann
Format: Article
Language:English
Published: CentMa 2016-08-01
Series:International Journal on Food System Dynamics
Subjects:
choice experiment
food safety information
production methods
country of origin
logit models
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/596
Description
Summary:Based on an online discrete choice experiment (DCE) this study investigates the relative importance of food label information (country of origin, production methods, chemical residue testing (CRT)) and price for Taiwanese consumers’ in their purchase of sweet peppers. Results show that respondents focus mostly on the COO labeling during their sweet-pepper shopping, followed by price. Information concerning CRT results and production methods are of less importance. Our findings also indicate that interaction between attributes matter and that preference for attribute levels differs depending on socioeconomic characteristics.
ISSN:1869-6945

Similar Items