Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan

• Main Authors: Ching-Hua Yeh, Monika Hartmann
• Format: Article
• Language: English
• Published: CentMa 2016-08-01
• Series: International Journal on Food System Dynamics
• Subjects: choice experiment; food safety information; production methods; country of origin; logit models
• Online Access: http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/596

Based on an online discrete choice experiment (DCE) this study investigates the relative importance of food label information (country of origin, production methods, chemical residue testing (CRT)) and price for Taiwanese consumers’ in their purchase of sweet peppers. Results show that respondents focus mostly on the COO labeling during their sweet-pepper shopping, followed by price. Information concerning CRT results and production methods are of less importance. Our findings also indicate that interaction between attributes matter and that preference for attribute levels differs depending on socioeconomic characteristics.