The impact of tourism marketing in enhancing competitive capabilities.
This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. The study was based on the descriptive analytical metho...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
AfricaJournals
2019-09-01
|
Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_8_5__2019_iraq_malaysia.pdf |
id |
doaj-58b1de4b8353469cbab43dc0be672ae0 |
---|---|
record_format |
Article |
spelling |
doaj-58b1de4b8353469cbab43dc0be672ae02020-11-24T22:06:37ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2019-09-0185The impact of tourism marketing in enhancing competitive capabilities.Zana Majed Sadq 0Beston Othman1Rebaz Khaleel Khorsheed 2Department of Management and Accounting, Faculty of Humanities and social science, Koya University, Koya KOY45, Kurdistan Region – F.R. Iraq Department of Legal Administration, College of Business and Economics, Lebanese-French University, Kurdistan Region – F.R. IraqDepartment of Business Administration, Koya Technical Institute, Erbil, Iraq Polytechnic University and Universiti Tun Hussein Onn, Malaysia Paitaxt Technical Institute Kurdistan Region – F.R. Iraq This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. The study was based on the descriptive analytical method, which included the use of a questionnaire to collect primary data in order to calculate the mean and standard deviations of the data. The theoretical section provides background information through the use of books, academic journals and related studies. The most important results of this study are that the level of perceptions of the study sample on tourism marketing and competitive capabilities was medium and high, and that tourism marketing has an impact on enhancing the level of competitive capabilities. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_8_5__2019_iraq_malaysia.pdftourism marketingtourism producttourism product pricingtourism promotioncompetitive capabilities |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Zana Majed Sadq Beston Othman Rebaz Khaleel Khorsheed |
spellingShingle |
Zana Majed Sadq Beston Othman Rebaz Khaleel Khorsheed The impact of tourism marketing in enhancing competitive capabilities. African Journal of Hospitality, Tourism and Leisure tourism marketing tourism product tourism product pricing tourism promotion competitive capabilities |
author_facet |
Zana Majed Sadq Beston Othman Rebaz Khaleel Khorsheed |
author_sort |
Zana Majed Sadq |
title |
The impact of tourism marketing in enhancing competitive capabilities. |
title_short |
The impact of tourism marketing in enhancing competitive capabilities. |
title_full |
The impact of tourism marketing in enhancing competitive capabilities. |
title_fullStr |
The impact of tourism marketing in enhancing competitive capabilities. |
title_full_unstemmed |
The impact of tourism marketing in enhancing competitive capabilities. |
title_sort |
impact of tourism marketing in enhancing competitive capabilities. |
publisher |
AfricaJournals |
series |
African Journal of Hospitality, Tourism and Leisure |
issn |
2223-814X |
publishDate |
2019-09-01 |
description |
This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. The study was based on the descriptive analytical method, which included the use of a questionnaire to collect primary data in order to calculate the mean and standard deviations of the data. The theoretical section provides background information through the use of books, academic journals and related studies. The most important results of this study are that the level of perceptions of the study sample on tourism marketing and competitive capabilities was medium and high, and that tourism marketing has an impact on enhancing the level of competitive capabilities. |
topic |
tourism marketing tourism product tourism product pricing tourism promotion competitive capabilities |
url |
https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_8_5__2019_iraq_malaysia.pdf |
work_keys_str_mv |
AT zanamajedsadq theimpactoftourismmarketinginenhancingcompetitivecapabilities AT bestonothman theimpactoftourismmarketinginenhancingcompetitivecapabilities AT rebazkhaleelkhorsheed theimpactoftourismmarketinginenhancingcompetitivecapabilities AT zanamajedsadq impactoftourismmarketinginenhancingcompetitivecapabilities AT bestonothman impactoftourismmarketinginenhancingcompetitivecapabilities AT rebazkhaleelkhorsheed impactoftourismmarketinginenhancingcompetitivecapabilities |
_version_ |
1725822815677972480 |