The impact of tourism marketing in enhancing competitive capabilities.

This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. The study was based on the descriptive analytical metho...

Full description

Bibliographic Details
Main Authors: Zana Majed Sadq, Beston Othman, Rebaz Khaleel Khorsheed
Format: Article
Language:English
Published: AfricaJournals 2019-09-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_8_5__2019_iraq_malaysia.pdf
id doaj-58b1de4b8353469cbab43dc0be672ae0
record_format Article
spelling doaj-58b1de4b8353469cbab43dc0be672ae02020-11-24T22:06:37ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2019-09-0185The impact of tourism marketing in enhancing competitive capabilities.Zana Majed Sadq 0Beston Othman1Rebaz Khaleel Khorsheed 2Department of Management and Accounting, Faculty of Humanities and social science, Koya University, Koya KOY45, Kurdistan Region – F.R. Iraq Department of Legal Administration, College of Business and Economics, Lebanese-French University, Kurdistan Region – F.R. IraqDepartment of Business Administration, Koya Technical Institute, Erbil, Iraq Polytechnic University and Universiti Tun Hussein Onn, Malaysia Paitaxt Technical Institute Kurdistan Region – F.R. Iraq This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. The study was based on the descriptive analytical method, which included the use of a questionnaire to collect primary data in order to calculate the mean and standard deviations of the data. The theoretical section provides background information through the use of books, academic journals and related studies. The most important results of this study are that the level of perceptions of the study sample on tourism marketing and competitive capabilities was medium and high, and that tourism marketing has an impact on enhancing the level of competitive capabilities. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_8_5__2019_iraq_malaysia.pdftourism marketingtourism producttourism product pricingtourism promotioncompetitive capabilities
collection DOAJ
language English
format Article
sources DOAJ
author Zana Majed Sadq
Beston Othman
Rebaz Khaleel Khorsheed
spellingShingle Zana Majed Sadq
Beston Othman
Rebaz Khaleel Khorsheed
The impact of tourism marketing in enhancing competitive capabilities.
African Journal of Hospitality, Tourism and Leisure
tourism marketing
tourism product
tourism product pricing
tourism promotion
competitive capabilities
author_facet Zana Majed Sadq
Beston Othman
Rebaz Khaleel Khorsheed
author_sort Zana Majed Sadq
title The impact of tourism marketing in enhancing competitive capabilities.
title_short The impact of tourism marketing in enhancing competitive capabilities.
title_full The impact of tourism marketing in enhancing competitive capabilities.
title_fullStr The impact of tourism marketing in enhancing competitive capabilities.
title_full_unstemmed The impact of tourism marketing in enhancing competitive capabilities.
title_sort impact of tourism marketing in enhancing competitive capabilities.
publisher AfricaJournals
series African Journal of Hospitality, Tourism and Leisure
issn 2223-814X
publishDate 2019-09-01
description This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. The study was based on the descriptive analytical method, which included the use of a questionnaire to collect primary data in order to calculate the mean and standard deviations of the data. The theoretical section provides background information through the use of books, academic journals and related studies. The most important results of this study are that the level of perceptions of the study sample on tourism marketing and competitive capabilities was medium and high, and that tourism marketing has an impact on enhancing the level of competitive capabilities.
topic tourism marketing
tourism product
tourism product pricing
tourism promotion
competitive capabilities
url https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_8_5__2019_iraq_malaysia.pdf
work_keys_str_mv AT zanamajedsadq theimpactoftourismmarketinginenhancingcompetitivecapabilities
AT bestonothman theimpactoftourismmarketinginenhancingcompetitivecapabilities
AT rebazkhaleelkhorsheed theimpactoftourismmarketinginenhancingcompetitivecapabilities
AT zanamajedsadq impactoftourismmarketinginenhancingcompetitivecapabilities
AT bestonothman impactoftourismmarketinginenhancingcompetitivecapabilities
AT rebazkhaleelkhorsheed impactoftourismmarketinginenhancingcompetitivecapabilities
_version_ 1725822815677972480