CSR BENEFITS AND COSTS IN A STRATEGIC APPROACH
In recent decades corporate social responsibility (CSR) has captured the interest of both practitioners and academics, being a concept extensively analyzed and discussed in terms of its many facets. But maybe due its complexity, still lacking a unified approach and a widely accepted definition,...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universitatea din Craiova
2015-09-01
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Series: | Annals of the University of Craiova: Economic Sciences Series |
Subjects: | |
Online Access: | http://feaa.ucv.ro/annals/v1_2015/8%20-%20ICOnEC_2015_Munteanu_Gligor.pdf |
Summary: | In recent decades corporate social responsibility (CSR) has
captured the interest of both practitioners and academics, being a concept
extensively analyzed and discussed in terms of its many facets. But maybe
due its complexity, still lacking a unified approach and a widely accepted
definition, CSR is still often seen as having a peripheral role, auxiliary for a
business organization, without even understanding its essence and having
overlooked its extraordinary potential to determine multiple bivalent benefits
for companies and local communities. Even if CSR benefits are identified, the
analysis is often limited to an optimistic view, lacking a realistic approach that
recognizes and takes into account also the costs and risks associated. With
this paper we aim at identifying the most significant CSR benefits and costs in
an attempt to offer a realistic pledging for the importance of CSR
implementation in a strategic approach. |
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ISSN: | 1843-3723 1223-365X |