A Critical Analysis of Greenwashing Claims
The number of companies issuing green claims over the last several years has increased dramatically as consumers and companies are paying more attention to their environmental footprint. Repeatedly, corporations are accused of greenwashing on websites that house such forums. The purpose of this p...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2011-07-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2011Gallicano.pdf |
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doaj-5a3a61ccf3df481cb349863e6da46f262020-11-25T01:27:42ZengInsitute for Public RelationsPublic Relations Journal 1942-46041942-46042011-07-0153A Critical Analysis of Greenwashing ClaimsTiffany Derville GallicanoThe number of companies issuing green claims over the last several years has increased dramatically as consumers and companies are paying more attention to their environmental footprint. Repeatedly, corporations are accused of greenwashing on websites that house such forums. The purpose of this paper is to begin to evaluate the fairness of the critical public’s greenwashing accusations through a study of environmental criticisms against a company. This paper presents the first comprehensive framework for evaluating whether organizations are engaging in greenwashing, which can be useful to both scholars and professional communicators. Recommendations for studies about greenwashing are also presented.https://prjournal.instituteforpr.org/wp-content/uploads/2011Gallicano.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Tiffany Derville Gallicano |
| spellingShingle |
Tiffany Derville Gallicano A Critical Analysis of Greenwashing Claims Public Relations Journal |
| author_facet |
Tiffany Derville Gallicano |
| author_sort |
Tiffany Derville Gallicano |
| title |
A Critical Analysis of Greenwashing Claims |
| title_short |
A Critical Analysis of Greenwashing Claims |
| title_full |
A Critical Analysis of Greenwashing Claims |
| title_fullStr |
A Critical Analysis of Greenwashing Claims |
| title_full_unstemmed |
A Critical Analysis of Greenwashing Claims |
| title_sort |
critical analysis of greenwashing claims |
| publisher |
Insitute for Public Relations |
| series |
Public Relations Journal |
| issn |
1942-4604 1942-4604 |
| publishDate |
2011-07-01 |
| description |
The number of companies issuing green claims over the last several years has
increased dramatically as consumers and companies are paying more attention to their
environmental footprint. Repeatedly, corporations are accused of greenwashing on
websites that house such forums. The purpose of this paper is to begin to evaluate the
fairness of the critical public’s greenwashing accusations through a study of
environmental criticisms against a company. This paper presents the first
comprehensive framework for evaluating whether organizations are engaging in
greenwashing, which can be useful to both scholars and professional communicators.
Recommendations for studies about greenwashing are also presented. |
| url |
https://prjournal.instituteforpr.org/wp-content/uploads/2011Gallicano.pdf |
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AT tiffanydervillegallicano acriticalanalysisofgreenwashingclaims AT tiffanydervillegallicano criticalanalysisofgreenwashingclaims |
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