MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
Main Authors: | , |
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Format: | Article |
Language: | Russian |
Published: |
Publishing House of the State University of Management
2019-02-01
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Series: | Вестник университета |
Subjects: | |
Online Access: | https://guuvest.elpub.ru/jour/article/view/641 |
Summary: | The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with customers is proved. |
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ISSN: | 1816-4277 |