Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention
Purpose: With regard to the fact that people usually try to avoid repetitive and boring advertisements, creativity as the heart of advertising effectiveness has a significant role in drawing their attention. On this basis, the present study attempts to evaluate the influence of creative advertising...
Main Authors: | Ardalan Sameti, Hamidreza Khalili |
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Format: | Article |
Language: | Catalan |
Published: |
OmniaScience
2017-07-01
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Series: | Intangible Capital |
Subjects: | |
Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/986 |
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