APPROACHES IN INVESTIGATING ROMANIA’S IMAGE AS A TOURIST DESTINATION AMONG THE TURKISH STUDENTS
The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in drawing up a promotion strategy for the positioning...
Main Authors: | Olimpia BAN, Osman N. ÖZDOGAN |
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Format: | Article |
Language: | English |
Published: |
Universitatii Suceava
2010-12-01
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Series: | Revista de Turism: Studii si Cercetari in Turism |
Subjects: | |
Online Access: | http://revistadeturism.ro/index.php/rdt/article/view/75 |
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