Microgreens - An Alternative of Horticultural Production and Market
Microgreens are considered a new specialty product in the culinary arts. This horticultural product is composed by the stem and fully developed cotyledons, and sometimes, with the first two true leaves in their first stage of development. Microgreens can be grown with seeds of different species and...
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Online Access: | http://marketing.expertjournals.com/23446773-712/ |
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doaj-5c039e8021d94d51b7076aba954f759c2020-11-25T02:03:40ZengSprint InvestifyExpert Journal of Marketing2344-67732019-12-0172120136Microgreens - An Alternative of Horticultural Production and MarketAna Paola YANES-MOLINA0Rosalina JAIME-MEULYGabriela ANDRADE-BUSTAMANTE1Tania Irasema LUCERO-FLORES2Francisco Eleazar MARTÍNEZ-RUÍZ 3Sonora State University, MexicoSonora State University, MexicoSonora State University, MexicoSonora State University, MexicoMicrogreens are considered a new specialty product in the culinary arts. This horticultural product is composed by the stem and fully developed cotyledons, and sometimes, with the first two true leaves in their first stage of development. Microgreens can be grown with seeds of different species and varieties of vegetables, aromatic herbs and wild herbs, giving to the gastronomic industry new ingredients with flavor, color and texture. The objectives developed in this investigation were divided in two sections. First, the objective focused on determining the productive viability of four different species of microgreens under controlled environment, namely mustard (Brassica juncea var. Red Giant), amaranth (Aaranthus tricolor var. Garnet Red), radish (Raphanus sativus var. Hong Vit) and arugula (Eruca sativa var. Rocket)]. Second, the paper aimed at assessing the current, potential demand and market segments of microgreens in the restaurant industry of the capital of Sonora, Mexico. http://marketing.expertjournals.com/23446773-712/microgreensdemandcotyledonmarketsegmentyieldrestaurant |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ana Paola YANES-MOLINA Rosalina JAIME-MEULY Gabriela ANDRADE-BUSTAMANTE Tania Irasema LUCERO-FLORES Francisco Eleazar MARTÍNEZ-RUÍZ |
spellingShingle |
Ana Paola YANES-MOLINA Rosalina JAIME-MEULY Gabriela ANDRADE-BUSTAMANTE Tania Irasema LUCERO-FLORES Francisco Eleazar MARTÍNEZ-RUÍZ Microgreens - An Alternative of Horticultural Production and Market Expert Journal of Marketing microgreens demand cotyledon market segment yield restaurant |
author_facet |
Ana Paola YANES-MOLINA Rosalina JAIME-MEULY Gabriela ANDRADE-BUSTAMANTE Tania Irasema LUCERO-FLORES Francisco Eleazar MARTÍNEZ-RUÍZ |
author_sort |
Ana Paola YANES-MOLINA |
title |
Microgreens - An Alternative of Horticultural Production and Market |
title_short |
Microgreens - An Alternative of Horticultural Production and Market |
title_full |
Microgreens - An Alternative of Horticultural Production and Market |
title_fullStr |
Microgreens - An Alternative of Horticultural Production and Market |
title_full_unstemmed |
Microgreens - An Alternative of Horticultural Production and Market |
title_sort |
microgreens - an alternative of horticultural production and market |
publisher |
Sprint Investify |
series |
Expert Journal of Marketing |
issn |
2344-6773 |
publishDate |
2019-12-01 |
description |
Microgreens are considered a new specialty product in the culinary arts. This horticultural product is composed by the stem and fully developed cotyledons, and sometimes, with the first two true leaves in their first stage of development. Microgreens can be grown with seeds of different species and varieties of vegetables, aromatic herbs and wild herbs, giving to the gastronomic industry new ingredients with flavor, color and texture. The objectives developed in this investigation were divided in two sections. First, the objective focused on determining the productive viability of four different species of microgreens under controlled environment, namely mustard (Brassica juncea var. Red Giant), amaranth (Aaranthus tricolor var. Garnet Red), radish (Raphanus sativus var. Hong Vit) and arugula (Eruca sativa var. Rocket)]. Second, the paper aimed at assessing the current, potential demand and market segments of microgreens in the restaurant industry of the capital of Sonora, Mexico. |
topic |
microgreens demand cotyledon market segment yield restaurant |
url |
http://marketing.expertjournals.com/23446773-712/ |
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