Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry
This study evaluates the importance of product differentiation as a determinant of vertical integration in firms. The proposed model also controls for known determinants of integration, such as transaction costs and firm-level capabilities. By identifying transaction-, firm- and strategy-level dete...
Main Authors: | Marta Fernández-Olmos, Natalia Dejo-Oricain, Jorge Rosell-Martínez |
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Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2016-10-01
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Series: | Journal of Business Economics and Management |
Subjects: | |
Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/2269 |
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