Social media and hotel e-marketing in Iran: The case of Parsian International Hotels
With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing department. For data evaluation an SPSS program...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2016-12-01
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| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/2198 |