Behavioral Intention to Use Public Transport Based on Theory of Planned Behavior

An increase in population generates increasing in travel demand. In Malaysia, public transport become an important modes of transport that connection people. This paper presents behavioural intention to use public transport especially public bus based on Theory of Planned Behaviour (TPB). A question...

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Bibliographic Details
Main Authors: Ambak Kamarudin, Kasvar Kanesh Kumar, Daniel Basil David, Prasetijo Joewono, Abd Ghani Ahmad Raqib
Format: Article
Language:English
Published: EDP Sciences 2016-01-01
Series:MATEC Web of Conferences
Online Access:http://dx.doi.org/10.1051/matecconf/20164703008
Description
Summary:An increase in population generates increasing in travel demand. In Malaysia, public transport become an important modes of transport that connection people. This paper presents behavioural intention to use public transport especially public bus based on Theory of Planned Behaviour (TPB). A questionnaire survey was conducted to identify factors that contribute and influence users to use public bus and to determine factor that most dominant using TPB model. A total of 282 questionnaires were distributed in selected area of Batu Pahat and Kluang. Correlation and regression analysis were used for this study. Results show that the Attitude toward public transport is the most dominant factor compared with Subjective Norm and Perceived Behavior Control that influencing users to use public bus. Majority respondents were agreed that they prefer to use public bus because it is cheap to travel and no other choices of other transfer modes. As for the recommendation, this study can be extended in future as part of strategic sustainable transportation system in Batu Pahat and Kluang areas.
ISSN:2261-236X