Brand Ambassador Performance and the Effect to Consumer Decision Using VisCAP Model on Online Marketplace in Indonesia
This research purpose is to examine the effect of brand ambassador to consumer decision using the VisCAP indicator (Visual, Credibility, Attraction, and Power aspect). Using a descriptive design with a single cross-sectional. The samples were taken from 203 people, who had watched the advertisement...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Fakultas Ekonomi Universitas Sriwijaya
2020-05-01
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Series: | Sriwijaya International Journal of Dynamic Economics and Business |
Subjects: | |
Online Access: | http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/175 |