Masses management in the epoch of the consumer society

• Main Author: M. A. Zubarieva
• Format: Article
• Language: English
• Published: Publishing House "Grani" 2015-01-01
• Series: Granì
• Subjects: маса; масова свідомість; симуляція; маніпуляція; соціальні трансформації; мас­медіа; інформаційна війна; медіа­тероризм
• Online Access: https://grani.org.ua/index.php/journal/article/view/143
• ISSN: 2077-1800; 2413-8738

The article examines the nature and origins of the idea of the phenomenon of mass, the mass consciousness, determinants of social and political science and philosophical aspects. The influence of external factors on the installation of the masses in the context of socio­psychological, informational  and communicational  components is analyzed. The main characteristics of the consumer society: mass consumption of goods and the formation of an appropriate system of values and attitudes are identified. Outlined the difficulties faced by the researcher mass phenomenon. The theory of Jean Baudrillard about simulation in the media is observed. The views of scientific information and interdependence of meaning, the essential characteristics of the simulation are  investigated. Signs of mass properties: missing attribute, predicate, quality, references are demonstrated. The issue of media terrorism and its impact on the consciousness of the masses in the context of the information war between Russia and Ukraine is examined, the main kinds of informational terrorism and the threats to the informational safety, also the degree of their danger is valued.  The reaction of mass media on terrorism, including the emergence of ethnic conflicts, destructive phenomena in society (depression, disappointment in the state, etc.) are shown. The recommendations for effective management of the masses in the era of consumer society, the ability to resist attempts to manipulate them through information flows are provided.