MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»

In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the pur...

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Main Author:	E. Sanapalova
Format:	Article
Language:	Russian
Published:	Publishing House of the State University of Management 2019-02-01
Series:	Вестник университета
Subjects:	the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle
Online Access:	https://guuvest.elpub.ru/jour/article/view/556

id	doaj-5d56a5013dc64e748256bd10240f9aa6
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spelling	doaj-5d56a5013dc64e748256bd10240f9aa62020-11-25T01:49:42ZrusPublishing House of the State University of ManagementВестник университета1816-42772019-02-01017377556MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»E. Sanapalova0ФГБОУ ВО «ГУУ»In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the purpose of a process improvement of management are given.https://guuvest.elpub.ru/jour/article/view/556the classification of projectsthe main features of the projectproject managementmarketing activitiesmarketing the projectproject lifecycle
collection	DOAJ
language	Russian
format	Article
sources	DOAJ
author	E. Sanapalova
spellingShingle	E. Sanapalova MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN» Вестник университета the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle
author_facet	E. Sanapalova
author_sort	E. Sanapalova
title	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_short	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_full	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_fullStr	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_full_unstemmed	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_sort	management of marketing projects of a shoe company «trien»
publisher	Publishing House of the State University of Management
series	Вестник университета
issn	1816-4277
publishDate	2019-02-01
description	In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the purpose of a process improvement of management are given.
topic	the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle
url	https://guuvest.elpub.ru/jour/article/view/556
work_keys_str_mv	AT esanapalova managementofmarketingprojectsofashoecompanytrien
_version_	1725005498699218944

MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»

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