Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality
The development of technology has been significantly give the implication towards consumer’s behaviour in having the online purchase intention via mobile app that has been developed by the e-commerce company to serve better and deliver a better service to the consumers; especially when internet has...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2019-06-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/understanding-factors-influencing-consumers-online-purchase-intention-via-mobile-app-perceived-ease-of-use-perceived-usefulness-system-quality-information-quality-and-service-quality/ |