Behavior-Interior-Aware User Preference Analysis Based on Social Networks

• Main Authors: Can Wang, Tao Bo, Yun Wei Zhao, Chi-Hung Chi, Kwok-Yan Lam, Sen Wang, Min Shu
• Format: Article
• Language: English
• Published: Hindawi-Wiley 2018-01-01
• Series: Complexity
• Online Access: http://dx.doi.org/10.1155/2018/7371209

There is a growing trend recently in big data analysis that focuses on behavior interiors, which concern the semantic meanings (e.g., sentiment, controversy, and other state-dependent factors) in explaining the human behaviors from psychology, sociology, cognitive science, and so on, rather than the data per se as in the case of exterior dimensions. It is more intuitive and much easier to understand human behaviors with less redundancy in concept by exploring the behavior interior dimensions, compared with directly using behavior exteriors. However, they usually approach from a unidimensional perspective with a lack of a sense of interrelatedness. Thus, integrating multiple behavior dimensions together into some numerical measures to form a more comprehensive view for subsequent prediction processes becomes a pivotal issue. Moreover, these studies usually focus on the magnitude but neglect the associated temporal features. In this paper, we propose a behavior interior dimension-based neighborhood collaborative filtering method for the top-N hashtag adoption frequency prediction that takes into account the interdependence in temporal dynamics. Our proposed approach couples the similarity in user preference and their impact propagation, by integrating the linear threshold model and the enhanced CF model based on behavior interiors. Experiments on Twitter demonstrate that the behavior-interior-aware CF models achieve better adoption prediction results than the state-of-the-art methods, and the joint consideration of similarity in user preference and their impact propagation results in a significant improvement than treating them separately.