STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER
Bioinsecticide has known for much farmers to substitute chemical pesticide. In periodically, hope that can reduce negative impact from chemical pesticide. One of company that starts their business with fertiliser and biology pesticide is CV Thara Nero Tama. This company was make business from made b...
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Universitas Lancang Kuning
2018-07-01
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doaj-5f4d68293be348bc8bbb481efcf820362020-11-25T00:14:08ZindUniversitas Lancang KuningJurnal Ilmiah Agribisnis1412-48072503-43752018-07-01201213410.31849/agr.v20i1.14941494STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBERRanti Heri Risma Wati0Tanti Kustiari1Ujang Suryadi2Politeknik Negeri JemberPoliteknik Negeri JemberPoliteknik Negeri JemberBioinsecticide has known for much farmers to substitute chemical pesticide. In periodically, hope that can reduce negative impact from chemical pesticide. One of company that starts their business with fertiliser and biology pesticide is CV Thara Nero Tama. This company was make business from made by order system, but now company wants to build their business more. The research aimed to priority of strategy from their internal and external factor. This research used Quantitative Strategic Planning Matrix (QSPM) method with determine alternative strategies, than decide priority strategy. For the method stages are input stage with IFE and EFE matrix, continued with matching stage, IE matrix. The last stage is decision stage with QSPM method. Based on the result, the alternative strategies that can applied is seven strategies with highest TAS (Total Attractive Score) was the improving market segmentation.https://journal.unilak.ac.id/index.php/agr/article/view/1494bioinsecticide, strategy, qspm, swot |
collection |
DOAJ |
language |
Indonesian |
format |
Article |
sources |
DOAJ |
author |
Ranti Heri Risma Wati Tanti Kustiari Ujang Suryadi |
spellingShingle |
Ranti Heri Risma Wati Tanti Kustiari Ujang Suryadi STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER Jurnal Ilmiah Agribisnis bioinsecticide, strategy, qspm, swot |
author_facet |
Ranti Heri Risma Wati Tanti Kustiari Ujang Suryadi |
author_sort |
Ranti Heri Risma Wati |
title |
STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER |
title_short |
STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER |
title_full |
STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER |
title_fullStr |
STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER |
title_full_unstemmed |
STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER |
title_sort |
strategi pengembangan bisnis bioinsektisida cv thara nero tama-jember |
publisher |
Universitas Lancang Kuning |
series |
Jurnal Ilmiah Agribisnis |
issn |
1412-4807 2503-4375 |
publishDate |
2018-07-01 |
description |
Bioinsecticide has known for much farmers to substitute chemical pesticide. In periodically, hope that can reduce negative impact from chemical pesticide. One of company that starts their business with fertiliser and biology pesticide is CV Thara Nero Tama. This company was make business from made by order system, but now company wants to build their business more. The research aimed to priority of strategy from their internal and external factor. This research used Quantitative Strategic Planning Matrix (QSPM) method with determine alternative strategies, than decide priority strategy. For the method stages are input stage with IFE and EFE matrix, continued with matching stage, IE matrix. The last stage is decision stage with QSPM method. Based on the result, the alternative strategies that can applied is seven strategies with highest TAS (Total Attractive Score) was the improving market segmentation. |
topic |
bioinsecticide, strategy, qspm, swot |
url |
https://journal.unilak.ac.id/index.php/agr/article/view/1494 |
work_keys_str_mv |
AT rantiherirismawati strategipengembanganbisnisbioinsektisidacvtharanerotamajember AT tantikustiari strategipengembanganbisnisbioinsektisidacvtharanerotamajember AT ujangsuryadi strategipengembanganbisnisbioinsektisidacvtharanerotamajember |
_version_ |
1725391423273959424 |