Effective factors on Fast food consumption among high-school students based on planned behavior theory

Background and Objective: Individuals habit has been changed due to technology improvement as a result fast food consumption has dramatically increased in Iran. This study was done to determine the effective factors on Fast food consumption among high-school students based on planned behavior theory...

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Main Authors: K Mirkarimi, D Bagheri, MR Honarvar, MJ Kabir, RB Ozouni-Davaji, M Eri
Format: Article
Language:fas
Published: Golestan University of Medical Sciences 2016-12-01
Series:مجله دانشگاه علوم پزشکی گرگان
Subjects:
Online Access:http://goums.ac.ir/journal/browse.php?a_code=A-10-1-951&slc_lang=en&sid=1
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spelling doaj-610869f6793045a69aed2f18af0626db2020-11-24T20:41:46ZfasGolestan University of Medical Sciences مجله دانشگاه علوم پزشکی گرگان1562-47652008-40802016-12-011848893Effective factors on Fast food consumption among high-school students based on planned behavior theoryK Mirkarimi0D Bagheri1MR Honarvar2MJ Kabir3RB Ozouni-Davaji4M Eri5 Assistant Professor, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran Ph.D Candidate in Social Sciences Researcher, Vice Chancellor for Research and Technology, Golestan University of Medical Sciences, Gorgan, Iran Ph.D in Nutrition, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran Assistant Professor, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran Ph.D in Counseling, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran M.Sc in Health Care Management, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran Background and Objective: Individuals habit has been changed due to technology improvement as a result fast food consumption has dramatically increased in Iran. This study was done to determine the effective factors on Fast food consumption among high-school students based on planned behavior theory. Methods: This descriptive-analytic, cross-sectional study was conducted on 500 high-school students in Aliabad city in Golestan province in north of Iran in one year study from October 2014-2015. A valid and reliable researcher-made and self-administered questionnaire based on TPB constructs (including attitude, subjective norms, perceived behavioral control and behavior intention) was utilized to collect the data. Results: The frequency of fast food consumption was 4.01 per month and hamburger and pizza were the most prevalent fast foods. TPB explained fast food consumption behaviors with relatively high R2 around 0.65, effectively. Frequency of fast food consumption was significantly associated with behavioral intention and subjective norms (P<0.05). Conclusion: As friends are the effective subjective norm for student fast food consumption therefore, they must specifically be considered in developing beneficial educational interventions.http://goums.ac.ir/journal/browse.php?a_code=A-10-1-951&slc_lang=en&sid=1Fast foodTheory of Planned BehaviorPhysiological ProcessesStudents
collection DOAJ
language fas
format Article
sources DOAJ
author K Mirkarimi
D Bagheri
MR Honarvar
MJ Kabir
RB Ozouni-Davaji
M Eri
spellingShingle K Mirkarimi
D Bagheri
MR Honarvar
MJ Kabir
RB Ozouni-Davaji
M Eri
Effective factors on Fast food consumption among high-school students based on planned behavior theory
مجله دانشگاه علوم پزشکی گرگان
Fast food
Theory of Planned Behavior
Physiological Processes
Students
author_facet K Mirkarimi
D Bagheri
MR Honarvar
MJ Kabir
RB Ozouni-Davaji
M Eri
author_sort K Mirkarimi
title Effective factors on Fast food consumption among high-school students based on planned behavior theory
title_short Effective factors on Fast food consumption among high-school students based on planned behavior theory
title_full Effective factors on Fast food consumption among high-school students based on planned behavior theory
title_fullStr Effective factors on Fast food consumption among high-school students based on planned behavior theory
title_full_unstemmed Effective factors on Fast food consumption among high-school students based on planned behavior theory
title_sort effective factors on fast food consumption among high-school students based on planned behavior theory
publisher Golestan University of Medical Sciences
series مجله دانشگاه علوم پزشکی گرگان
issn 1562-4765
2008-4080
publishDate 2016-12-01
description Background and Objective: Individuals habit has been changed due to technology improvement as a result fast food consumption has dramatically increased in Iran. This study was done to determine the effective factors on Fast food consumption among high-school students based on planned behavior theory. Methods: This descriptive-analytic, cross-sectional study was conducted on 500 high-school students in Aliabad city in Golestan province in north of Iran in one year study from October 2014-2015. A valid and reliable researcher-made and self-administered questionnaire based on TPB constructs (including attitude, subjective norms, perceived behavioral control and behavior intention) was utilized to collect the data. Results: The frequency of fast food consumption was 4.01 per month and hamburger and pizza were the most prevalent fast foods. TPB explained fast food consumption behaviors with relatively high R2 around 0.65, effectively. Frequency of fast food consumption was significantly associated with behavioral intention and subjective norms (P<0.05). Conclusion: As friends are the effective subjective norm for student fast food consumption therefore, they must specifically be considered in developing beneficial educational interventions.
topic Fast food
Theory of Planned Behavior
Physiological Processes
Students
url http://goums.ac.ir/journal/browse.php?a_code=A-10-1-951&slc_lang=en&sid=1
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