Exploring the Novel Input Attributes Affecting eWOM
Electronic word of mouth (eWOM) has become significantly important in online communities, which are influential sources of instant information on the internet. This study examines the eWOM input attributes linked to consumers’ information adoption behavior in the context of information-related inter...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-08-01
|
| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.02017/full |