DIGITAL SERVICES IN ROMANIA - PRESENT AND PERSPECTIVE

• Main Authors: CECILIA-IRINA RĂBONȚU, ANA-GABRIELA BABUCEA
• Format: Article
• Language: English
• Published: Academica Brâncuşi 2020-02-01
• Series: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
• Subjects: services; digitalization; romania; european digital single market
• Online Access: http://www.utgjiu.ro/revista/ec/pdf/2020-01/05_Rabontu.pdf

In the actual society in which we talk more and more about digital connectivity, digital skills, online activity, digitalization of companies, and implicitly about a single European digital market, it is necessary to investigate the degree of digitalization of services in Romania. Nowadays, the process of development of companies, public administration, and society are governed by the key process named ”digitalization”. It is because of technological evolution which completely changes the rules of the game, bringing to the fore a new paradigm in which revolutionary technologies appear, such as the use of Big Data or Artificial Intelligence, but also technology of block chain, along with the use of the traditional computer-based systems. From this perspective, the services, as a sector of the growing economy in Romania, must align with the world trends. Important investments must be made, both materially and humanly, in order to achieve the performances at the European level. Whether we are talking about banking services where digitalization is already obvious, or tourist services, commercial services, public services, or even health or educational services, we must be aware that without the aligning to this process, all these services risk a regress, or even elimination from the services market, which becomes increasingly a digitalized one. This paper aims to present the current state of digitalization of services in Romania, the advantages and disadvantages of this process at the micro and macroeconomic level, but also concrete examples of highly digitized services.