La Suisse en miniatures dans deux affiches (1942/2019) : Quelles visées touristique et politique ?
<p>This article shows how two Swiss posters represent a certain representation of the Swiss territory, appropriate to the messages they try to convey. The first one dates from 1942 and invites tourists to stay in the Pays-d'Enhaut (canton of Vaud). The second encourages the Swiss elect...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Copernicus Publications
2020-11-01
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| Series: | Geographica Helvetica |
| Online Access: | https://gh.copernicus.org/articles/75/393/2020/gh-75-393-2020.pdf |
| Summary: | <p>This article shows how two Swiss posters represent a certain representation
of the Swiss territory, appropriate to the messages they try to convey. The
first one dates from 1942 and invites tourists to stay in the Pays-d'Enhaut
(canton of Vaud). The second encourages the Swiss electorate to vote for the Vert'libéral political party in 2019. Through a qualitative approach, we show that the choice of representations, a set of miniatures and sketches, is not neutral. In the light of historical, tourism and political contexts of poster production, the paper decrypts an imagery of a Switzerland for urban dwellers, green for its nature, white for its inhabitants. In both cases, Switzerland is always an island that chooses its images.</p> |
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| ISSN: | 0016-7312 2194-8798 |