STRATEGY AND COMMUNICATION WITH THE MARKET: PERCEPTION OF MANAGERS OF INSTITUTIONS OF HIGHER EDUCATION ON THE CORPORATE SOCIAL RESPONSIBILITY IN THE PHENOMENOLOGICAL METHOD VIEW

STRATEGY AND COMMUNICATION WITH THE MARKET: PERCEPTION OF MANAGERS OF INSTITUTIONS OF HIGHER EDUCATION ON THE CORPORATE SOCIAL RESPONSIBILITY IN THE PHENOMENOLOGICAL METHOD VIEW

This research presents the findings from an exploratory study relating to understanding more about characteristics of the implantation and management of programs of Social Responsibility in two universities of the Great São Paulo, according with qualitative researches, of qualitative nature, job of...

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Bibliographic Details
Main Authors: Roberto Bazanini, Ademir Antonio Ferreira, Homero Leoni Bazanini, Rosalina Florindo da Silva
Format: Article
Language:Portuguese
Published: Universidade de Santa Cruz do Sul 2013-07-01
Series:Redes
Subjects:
estratégia corporativa, Instituições de Ensino Superior, responsabilidade social.
Online Access:https://online.unisc.br/seer/index.php/redes/article/view/2562

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