Gender ideology in the discourse of the youth

• Main Author: Bošković-Marković Valentina B.
• Format: Article
• Language: English
• Published: Antropološko društvo Srbije i Univerzitet u Nišu, Prirodno-matematički fakultet 2019-01-01
• Series: Glasnik Antropološkog Društva Srbije
• Subjects: gender ideology; gender sensitive language; focus group
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/1820-7936/2019/1820-79361954035B.pdf

While gender order is defined as a social system of divisions based on gender-class rules, tasks, obligations, freedoms and limits (Eckert&McConnell-Ginet, 2003: 34), gender ideology is defined as a cluster of beliefs that manages the participation of people in gender order (Eckert&McConnell-Ginet, 2003: 26). Gender stereotypes that have an influence on the creation of gender ideologies can also have an immense influence on the communicative approach of both speakers and interlocutors (Eckert, McConnell-Ginet, 2003: 197). Therefore, this paper defines the impact of gender ideology on language usage, with specific reference to the discourse of the youth. Having in mind that gender division is involved, the paper analyses the usage of gender sensitive language. After the theoretical introduction to gender ideology and the division of egalitarian and traditional gender ideology, the paper also includes a research regarding the usage of gender sensitive language in the discourse of the youth, based on their gender ideology. The paper confirms the main hypothesis that those students who cherish traditional gender ideology do not use gender sensitive language, while those students who cherish egalitarian gender ideology use gender sensitive language in everyday communication.