EMOTIONAL CONTAGION AND MOOD IN CROWD SERVING AS AUDIENCE

• Main Author: Beno Arnejcic
• Format: Article
• Language: English
• Published: CEOs Ltd. 2015-06-01
• Series: Innovative Issues and Approaches in Social Sciences
• Subjects: crowd; emotions in crowd; emotional contagion; leaders; pubic speakers; behavior
• Online Access: http://www.iiass.com/pdf/IIASS-2015-no2-art07.pdf

The global world is gradually becoming a world of separated crowds despite the artificial wire and wireless connection through television and the Internet. Crowds remain a prevailing subject of research in different social studies, and the research of changes in the psychological structure of crowds and their characteristics is still of primary interest. The main focus of the research is on the interpretation of the results of the research paper about a special separated crowd called audience. It was observed how students, constituting the crowd, perceive a crowd on video. The observation was focused on the research of emotional contagion and mood in the crowd serving as audience. While watching a mass event on a big screen, the crowd serving as audience emotionally converges with someone else, in our case with public speakers.