Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs
The rise of the internet has opened the way for a whole array of marketing techniques tailoredspecifically for this new medium. Even so, online and traditional marketing tactics are not whollyopposed to each other, quite the contrary. Many of the primary outbound marketing tactics are stillviable by...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2018-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/20-1.pdf |