Behavior changes and binding communication for Mediterranean littoral preservation. Controlling variables with an experimental approach

The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the prese...

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Bibliographic Details
Main Authors: Anne BILLER, Séverine HALIMI-FALKOWICZ
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2013-07-01
Series:Essachess
Subjects:
Online Access:http://www.essachess.com/index.php/jcs/article/view/193/206

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