Institutional reconfigurations in the agro-food markets: the construction of the Code of Practices of Brazilian wine Geographical Indications

• Main Authors: Paulo Andre Nierdele, Kelly Lissandra Bruch, Adriana Carvalho Pinto Vieira
• Format: Article
• Language: English
• Published: Universidad Nacional de La Plata 2016-12-01
• Series: Mundo Agrario
• Subjects: Indicações geográficas; Vinho; Mercados; Instituições
• Online Access: http://www.mundoagrario.unlp.edu.ar/article/view/6059

This paper analyzes the changes carried out by the organization of the Geographical Indications (GIs) in the Brazilian wine sector. Initially, it discusses the role of grades and standards in the market governance. Then, based on research conducted in five Brazilian wine regions, it analyzes the construction of the GI Code of Practices. The results show that despite the institutional weaknesses that characterize the use of this intellectual property tool in Brazil, there is coherence in the rules established for the different contexts studied. This is consequence of a sectoral coordination process, which is characterized by the construction of a GI system that combines organizational and technological change with the re-valorization of socio-cultural attributes of the territories.