Value-in-use in a B2B food service logistic context
The main objective of this research is to understand the way a provider participates and contributes in the value co-creation process and identify the drivers that contribute to it. Given the nature of the phenomena under study a qualitative research approach was chosen to conduct this study. To...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/769/1293 |
| Summary: | The main objective of this research is to understand the way a
provider participates and contributes in the value co-creation
process and identify the drivers that contribute to it. Given the
nature of the phenomena under study a qualitative research
approach was chosen to conduct this study. To reach a deep
understanding about the phenomena in the B2B empirical context
where it takes place, a case study was conducted and data was
collected through semi-structured interviews to key informants
involved in the process. A link between value-in-use dimensions
emerged suggesting the importance to the logistic provider to
adapt its operation and internal organization in order to better
contribute to the value creation process. The mechanisms that
influence the experience lived by the logistic provider’s customer
were identified and point to the importance of interactions and
building a strong relationship in order to create a trust and
collaborative environment between companies. |
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| ISSN: | 2182-8466 |