Global Markets and Market-Space Competition
Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes a m...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2003-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9135 |
| Summary: | Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.).
Competition in global markets shapes a multi-dimensional space so that a given geographical context can imply the simultaneous presence of very different competitors.
Competition practices are further revolutionized, as they must take into account: saturated markets, and time-based competition.
Global markets with over-supply determine a new approach to competition, with a complete overturning of the hierarchy between customer satisfaction and manufacturing: goods are manufactured only when the level and amount of
satisfaction required by customers is known. |
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| ISSN: | 1593-0300 1593-0319 |