Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges

Public health risk communication and general health information dissemination efforts require multiple approaches to sustainably engage communities to pursue individual and collective preventive actions. Engaging only highly skilled professionals to deliver public health messages, particularly in lo...

Full description

Bibliographic Details
Main Authors:	Godwin N. Aja, Esther N. Umahi, Prince Orji Umahi Odii
Format:	Article
Language:	English
Published:	Elsevier 2021-11-01
Series:	Public Health in Practice
Subjects:	Masters of ceremony Mistresses of ceremony MCs Community health Public health
Online Access:	http://www.sciencedirect.com/science/article/pii/S266653522100094X

id	doaj-67c106e7c5224bceb4456f0cb117609a
record_format	Article
spelling	doaj-67c106e7c5224bceb4456f0cb117609a2021-08-04T04:20:44ZengElsevierPublic Health in Practice2666-53522021-11-012100169Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challengesGodwin N. Aja0Esther N. Umahi1Prince Orji Umahi Odii2Corresponding author.; Graduate School Public Health Department, Adventist International Institute of Advanced Studies, Silang, PhilippinesDepartment of Public Health, Taraba State University, Jalingo, NigeriaNational Space Research and Development Agency, Uburu, Ohaozara, NigeriaPublic health risk communication and general health information dissemination efforts require multiple approaches to sustainably engage communities to pursue individual and collective preventive actions. Engaging only highly skilled professionals to deliver public health messages, particularly in low and middle-income countries is expensive. Thus, masters/mistresses of ceremony (MCs) have the potential to contribute to disseminating evidence-based messages to communities on existing, emerging or re-emerging public health issues in developed and developing countries, thereby complementing existing dissemination efforts being made towards malaria, HIV/AIDS and SARS-CoV-2 (COVID-19) prevention and control, among others. Establishing feedback mechanisms to assess the impact of the MC-led health promotion on the target audiences is vital.http://www.sciencedirect.com/science/article/pii/S266653522100094XMasters of ceremonyMistresses of ceremonyMCsCommunity healthPublic health
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Godwin N. Aja Esther N. Umahi Prince Orji Umahi Odii
spellingShingle	Godwin N. Aja Esther N. Umahi Prince Orji Umahi Odii Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges Public Health in Practice Masters of ceremony Mistresses of ceremony MCs Community health Public health
author_facet	Godwin N. Aja Esther N. Umahi Prince Orji Umahi Odii
author_sort	Godwin N. Aja
title	Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges
title_short	Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges
title_full	Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges
title_fullStr	Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges
title_full_unstemmed	Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges
title_sort	harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst covid-19 and other public health challenges
publisher	Elsevier
series	Public Health in Practice
issn	2666-5352
publishDate	2021-11-01
description	Public health risk communication and general health information dissemination efforts require multiple approaches to sustainably engage communities to pursue individual and collective preventive actions. Engaging only highly skilled professionals to deliver public health messages, particularly in low and middle-income countries is expensive. Thus, masters/mistresses of ceremony (MCs) have the potential to contribute to disseminating evidence-based messages to communities on existing, emerging or re-emerging public health issues in developed and developing countries, thereby complementing existing dissemination efforts being made towards malaria, HIV/AIDS and SARS-CoV-2 (COVID-19) prevention and control, among others. Establishing feedback mechanisms to assess the impact of the MC-led health promotion on the target audiences is vital.
topic	Masters of ceremony Mistresses of ceremony MCs Community health Public health
url	http://www.sciencedirect.com/science/article/pii/S266653522100094X
work_keys_str_mv	AT godwinnaja harnessingthepotentialsofmastersmistressesofceremonytopromotecommunityhealthandwellbeingamidstcovid19andotherpublichealthchallenges AT esthernumahi harnessingthepotentialsofmastersmistressesofceremonytopromotecommunityhealthandwellbeingamidstcovid19andotherpublichealthchallenges AT princeorjiumahiodii harnessingthepotentialsofmastersmistressesofceremonytopromotecommunityhealthandwellbeingamidstcovid19andotherpublichealthchallenges
_version_	1721222761710354432

Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges

Similar Items