Value, Satisfaction and Word of Mouth for a Retail Brand
This study aimed to identify the antecedents of value, satisfaction and worth of mouth (WOM) for franchise and flagship store shoppers. The literature review and a in-depth interview with the flasgship store manager indicated that brand and product aspects, as well the store environment and services...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-12-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2793 |