Museums and Country Brands: Strategic Affairs of the Administration of Culture

Museums and Country Brands: Strategic Affairs of the Administration of Culture

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This article presents different dimensions of museums, spanning some considerations of nations’ heritage cultural centers. Those notions are more related to the construction of seals of local, country and universal brands. At the same time, it approaches to culture as a strategic affair of countrie...

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Bibliographic Details
Main Author: Winston Manuel Licona Calpe
Format: Article
Language:English
Published: Universidad Externado de Colombia 2013-11-01
Series:Turismo y Sociedad
Subjects:
Museums
Country Brands
Device
The Strategic Administration of Culture
Economy of the Culture.
Online Access:https://revistas.uexternado.edu.co/index.php/tursoc/article/view/3721

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