Vietnamese consumer trust in online shopping
This research investigates key elements influencing consumers’ trust and attitude toward online shopping. Through the survey of 200 Internet users taking interest in online shopping in HCMC, the result shows that two main components affecting consumers’ trust are awareness of webstores reputation an...
Main Authors: | Hoàng Thị Phương Thảo, Nguyễn Minh Thông |
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Format: | Article |
Language: | Vietnamese |
Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-10-01
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Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1090 |
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