Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis
Recent advances in mobile technologies, especially in the utility payment space, are having an increasingly profound impact on our daily lives and offer advantageous services in the utility sectors. This paper examines the prevalence and patterns of customer uptake of an electronic water payment (EW...
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doaj-68772798b4934ab9ad10a26b56f6d7832020-11-25T02:11:26ZengMDPI AGWater2073-44412020-04-01121011101110.3390/w12041011Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema MetropolisGodfred Amankwaa0Festus A. Asaaga1Christian Fischer2Patrick Awotwe3School of Geography and the Environment, University of Oxford, Oxford OX1 3QY, UKSchool of Geography and the Environment, University of Oxford, Oxford OX1 3QY, UKSchool of Geography and the Environment, University of Oxford, Oxford OX1 3QY, UKGhana Water Company Limited, Tema Region, Stadium Road, Tema, P.O. Box 163, GhanaRecent advances in mobile technologies, especially in the utility payment space, are having an increasingly profound impact on our daily lives and offer advantageous services in the utility sectors. This paper examines the prevalence and patterns of customer uptake of an electronic water payment (EWP) system and its implications for water delivery in the Tema Metropolitan Area, Ghana. Data for the study comprised a survey of 250 utility customers and the review of a 12-month water use and customer payment database from a water supply company. Results indicate that although customers were aware of EWP’s existence, overall uptake was very low. EWP awareness and intention to use EWP were not significantly associated with customers’ gender, phone/mobile money ownership, educational status, and water usage. However, age, employment status, income, and means of receiving monthly bills were found to be statistically different in relation to the awareness of EWP. These findings offer several implications for water service and utility providers to market mobile payment solutions and to increase the consumer uptake of these services and payment options.https://www.mdpi.com/2073-4441/12/4/1011water billselectronic/mobile paymentscustomer awarenessGhana |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Godfred Amankwaa Festus A. Asaaga Christian Fischer Patrick Awotwe |
spellingShingle |
Godfred Amankwaa Festus A. Asaaga Christian Fischer Patrick Awotwe Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis Water water bills electronic/mobile payments customer awareness Ghana |
author_facet |
Godfred Amankwaa Festus A. Asaaga Christian Fischer Patrick Awotwe |
author_sort |
Godfred Amankwaa |
title |
Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis |
title_short |
Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis |
title_full |
Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis |
title_fullStr |
Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis |
title_full_unstemmed |
Diffusion of Electronic Water Payment Innovations in Urban Ghana. Evidence from Tema Metropolis |
title_sort |
diffusion of electronic water payment innovations in urban ghana. evidence from tema metropolis |
publisher |
MDPI AG |
series |
Water |
issn |
2073-4441 |
publishDate |
2020-04-01 |
description |
Recent advances in mobile technologies, especially in the utility payment space, are having an increasingly profound impact on our daily lives and offer advantageous services in the utility sectors. This paper examines the prevalence and patterns of customer uptake of an electronic water payment (EWP) system and its implications for water delivery in the Tema Metropolitan Area, Ghana. Data for the study comprised a survey of 250 utility customers and the review of a 12-month water use and customer payment database from a water supply company. Results indicate that although customers were aware of EWP’s existence, overall uptake was very low. EWP awareness and intention to use EWP were not significantly associated with customers’ gender, phone/mobile money ownership, educational status, and water usage. However, age, employment status, income, and means of receiving monthly bills were found to be statistically different in relation to the awareness of EWP. These findings offer several implications for water service and utility providers to market mobile payment solutions and to increase the consumer uptake of these services and payment options. |
topic |
water bills electronic/mobile payments customer awareness Ghana |
url |
https://www.mdpi.com/2073-4441/12/4/1011 |
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