Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products
A hypothetical choice experiment was conducted to determine consumers' willingness to pay for three verified production practice attributes (pasture access, antibiotic use, and individual crates/stalls) in smoked ham and ham lunchmeat. These attributes were verified by the USDA Process Verified...
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Western Agricultural Economics Association
2013-12-01
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Series: | Journal of Agricultural and Resource Economics |
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Online Access: | https://ageconsearch.umn.edu/record/165935 |
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doaj-68a566d3c1ae407fab38c294461942d72020-11-25T02:12:10ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852013-12-0138339741710.22004/ag.econ.165935165935Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham ProductsMelissa G.S. McKendreeWidmar Nicole OlynkDavid L. OrtegaKenneth A. FosterA hypothetical choice experiment was conducted to determine consumers' willingness to pay for three verified production practice attributes (pasture access, antibiotic use, and individual crates/stalls) in smoked ham and ham lunchmeat. These attributes were verified by the USDA Process Verified Program (PVP), a retailer, or the pork industry. Willingness to pay for verified attributes varied across attributes and verifying entity for both products. Consumers were willing to pay the most for attributes verified by the USDA-PVP. No statistical differences, relative to the product price level, were found across products for the same attribute-verifier combination.https://ageconsearch.umn.edu/record/165935animal welfareconsumer preferencescredence attributeshamlunchmeatverificationwillingness to pay |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Melissa G.S. McKendree Widmar Nicole Olynk David L. Ortega Kenneth A. Foster |
spellingShingle |
Melissa G.S. McKendree Widmar Nicole Olynk David L. Ortega Kenneth A. Foster Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products Journal of Agricultural and Resource Economics animal welfare consumer preferences credence attributes ham lunchmeat verification willingness to pay |
author_facet |
Melissa G.S. McKendree Widmar Nicole Olynk David L. Ortega Kenneth A. Foster |
author_sort |
Melissa G.S. McKendree |
title |
Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products |
title_short |
Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products |
title_full |
Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products |
title_fullStr |
Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products |
title_full_unstemmed |
Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products |
title_sort |
consumer preferences for verified pork-rearing practices in the production of ham products |
publisher |
Western Agricultural Economics Association |
series |
Journal of Agricultural and Resource Economics |
issn |
1068-5502 2327-8285 |
publishDate |
2013-12-01 |
description |
A hypothetical choice experiment was conducted to determine consumers' willingness to pay for three verified production practice attributes (pasture access, antibiotic use, and individual crates/stalls) in smoked ham and ham lunchmeat. These attributes were verified by the USDA Process Verified Program (PVP), a retailer, or the pork industry. Willingness to pay for verified attributes varied across attributes and verifying entity for both products. Consumers were willing to pay the most for attributes verified by the USDA-PVP. No statistical differences, relative to the product price level, were found across products for the same attribute-verifier combination. |
topic |
animal welfare consumer preferences credence attributes ham lunchmeat verification willingness to pay |
url |
https://ageconsearch.umn.edu/record/165935 |
work_keys_str_mv |
AT melissagsmckendree consumerpreferencesforverifiedporkrearingpracticesintheproductionofhamproducts AT widmarnicoleolynk consumerpreferencesforverifiedporkrearingpracticesintheproductionofhamproducts AT davidlortega consumerpreferencesforverifiedporkrearingpracticesintheproductionofhamproducts AT kennethafoster consumerpreferencesforverifiedporkrearingpracticesintheproductionofhamproducts |
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1724911199981666304 |