Development of a targeted client communication intervention to women using an electronic maternal and child health registry: a qualitative study

Development of a targeted client communication intervention to women using an electronic maternal and child health registry: a qualitative study

Abstract Background Targeted client communication (TCC) using text messages can inform, motivate and remind pregnant and postpartum women of timely utilization of care. The mixed results of the effectiveness of TCC interventions points to the importance of theory based interventions that are co-desi...

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Bibliographic Details
Main Authors: Binyam Bogale, Kjersti Mørkrid, Brian O’Donnell, Buthaina Ghanem, Itimad Abu Ward, Khadija Abu Khader, Mervett Isbeih, Michael Frost, Mohammad Baniode, Taghreed Hijaz, Tamara Awwad, Yousef Rabah, J. Frederik Frøen
Format: Article
Language:English
Published: BMC 2020-01-01
Series:BMC Medical Informatics and Decision Making
Subjects:
Targeted client communication
Digital health
mHealth
SMS
Text messages
Antenatal care
Online Access:https://doi.org/10.1186/s12911-019-1002-x

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