THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATION
Starting from the concept of cultural frames and their role in signifying human experience, the paper aims at pointing out that business communication, like any social interaction, is underrun by a process of framing, according to which individuals perceive, comprehend and appropriate otherness. Ex...
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University of Petrosani
2010-01-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/anale/economie/pdf/20100109.pdf |
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doaj-6abcf51a102640eb9af5fa13bbf889e82020-11-24T23:01:04ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492010-01-01X18390THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATIONGABRIELA DUMBRAVĂStarting from the concept of cultural frames and their role in signifying human experience, the paper aims at pointing out that business communication, like any social interaction, is underrun by a process of framing, according to which individuals perceive, comprehend and appropriate otherness. Expanded to cross - cultural business communication, framing provides a clearer perspective on cultural divergence and ensures the acquiring of cultural sensitivity, which, in a global business environment, is of crucial importance for effective interactions.http://www.upet.ro/anale/economie/pdf/20100109.pdfframesframingglobalizationcultural divergencebusiness communicationcross - cultural communicationcultural sensitivity |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
GABRIELA DUMBRAVĂ |
| spellingShingle |
GABRIELA DUMBRAVĂ THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATION Annals of the University of Petrosani: Economics frames framing globalization cultural divergence business communication cross - cultural communication cultural sensitivity |
| author_facet |
GABRIELA DUMBRAVĂ |
| author_sort |
GABRIELA DUMBRAVĂ |
| title |
THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATION |
| title_short |
THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATION |
| title_full |
THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATION |
| title_fullStr |
THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATION |
| title_full_unstemmed |
THE CONCEPT OF FRAMING IN CROSS-CULTURAL BUSINESS COMMUNICATION |
| title_sort |
concept of framing in cross-cultural business communication |
| publisher |
University of Petrosani |
| series |
Annals of the University of Petrosani: Economics |
| issn |
1582-5949 |
| publishDate |
2010-01-01 |
| description |
Starting from the concept of cultural frames and their role in signifying human experience, the paper aims at pointing out that business communication, like any social interaction, is underrun by a process of framing, according to which individuals perceive, comprehend and appropriate otherness. Expanded to cross - cultural business communication, framing provides a clearer perspective on cultural divergence and ensures the acquiring of cultural sensitivity, which, in a global business environment, is of crucial importance for effective interactions. |
| topic |
frames framing globalization cultural divergence business communication cross - cultural communication cultural sensitivity |
| url |
http://www.upet.ro/anale/economie/pdf/20100109.pdf |
| work_keys_str_mv |
AT gabrieladumbrava theconceptofframingincrossculturalbusinesscommunication AT gabrieladumbrava conceptofframingincrossculturalbusinesscommunication |
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