Destination Management of Small Islands: The Case of Koh Mak
Koh Mak is a small island in the Gulf of Thailand that is usually visited by tourists as part of a multi-destination tour. It differentiates itself from its neighbours by being positioned as a quiet, family-based location that utilizes a low-carbon strategy. However, it is not currently clear how...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2015-06-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/2787/2440 |
| Summary: | Koh Mak is a small island in the Gulf of Thailand that is usually visited by tourists as part
of a multi-destination tour. It differentiates itself from its neighbours by being positioned as a quiet,
family-based location that utilizes a low-carbon strategy. However, it is not currently clear how
effective this strategy is. Islands tend to be successful in terms of destination management when they
have a diversified economy and some genuine social capital or relations with which visitors can
establish a relationship. This is not evidently true for Koh Mak but it might be true if the island can be
considered part of a multi-island cluster. This paper uses qualitative research to explore the opinions of
tourists and long-stay residents about their experiences on the island and then tests whether existing
models of island tourism are borne out in this case. It is found that the current positioning is somewhat
contradictory and inevitably limited in time because increasing numbers of tourists will serve to damage
and then destroy those attributes which are being promoted. |
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| ISSN: | 2065-0175 2067-340X |