Pengaruh Bauran Ritel terhadap Keputusan Pembelian Konsumen pada Departemen Store X di DKI Jakarta
This study aims to measure how much influence the retail mix to the purchasing decision. To measure, the study used 100 respondents to the Department Store buyer X. The analytical method used is multiple regression method. Based on the analysis results obtained under the seven aspects of the retail...
Main Author: | Freddy Simbolon |
---|---|
Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2011-05-01
|
Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1113 |
Similar Items
-
Pengaruh Store Atmosphere dan Store Image terhadap Keputusan Pembelian Konsumen pada Toko Buku Gramedia Pondok Indah
by: Vitta Maretha, et al.
Published: (2011-11-01) -
BAURAN PEMASARAN MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ASURANSI JIWA INDIVIDU
by: Sarifa Marwa, et al.
Published: (2014-09-01) -
PENGARUH ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN MATAHARI DEPARTMENT STOREDUTA PLAZA DI DENPASAR
by: Ni Nyoman Manik Yistiani, et al.
Published: (2012-11-01) -
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Swalayan Mikro Di Kota Semarang
by: Faris Nur Rohman, et al.
Published: (2018-03-01) -
Dampak Visual Complexity Terhadap Minat Beli Konsumen dalam Bisnis Ritel
by: Willy Gunadi, et al.
Published: (2021-04-01)