KAJIAN PERILAKU BELANJA KONSUMEN MENGGUNAKAN TEKNIK ASOSIASI DI SUPERMARKET (STUDI KASUS: TOSERBA X). [STUDY OF CONSUMER SHOPPING BEHAVIOR USING ASSOCIATION TECHNIQUES IN SUPERMARKET (CASE STUDY: TOSERBA X)]
The development of retail companies in Indonesia is quite rapid causing the need for the use of data as a basis for decision making. As one of the developing retail stores, the floor display pattern has not been well managed and has not been linked to the pattern of consumer spending. Market basket...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pelita Harapan
2020-09-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/2424 |