Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAA
<p>This case study examines the incorporation of digital media technologies and practices into <em>Respecting Elders: Communities Against elder Abuse</em> (RECAA), an organization of activist elders. By studying RECAA’s specific transition and following the work of Michel de Certea...
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Sammenslutningen af Medieforskere i Danmark (SMID)
2013-03-01
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doaj-6da826095230461490f52a79d28d00242020-11-24T20:45:58ZdanSammenslutningen af Medieforskere i Danmark (SMID)MedieKultur: Journal of Media and Communication Research0900-96711901-97262013-03-0129546900Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAAKim Sawchuk0Communication Studies, Concordia University, Montreal, Quebec<p>This case study examines the incorporation of digital media technologies and practices into <em>Respecting Elders: Communities Against elder Abuse</em> (RECAA), an organization of activist elders. By studying RECAA’s specific transition and following the work of Michel de Certeau (1988), I distinguish between <em>tactical mediatization</em> and <em>strategic mediatization</em>. Organizations such as RECAA must negotiate with political, ideological, administrative, and economic agendas that exert pressure and provide incentives for organizations “to mediatize” in order to survive in the current Canadian context. ‘Tactical mediatization’ is used to understand RECAA’s very deliberate and considered response to these pressures. This distinction provides a framework for conceptualizing how activist organizations such as RECAA struggle to exert agency within meta-processes that place mounting and insistent pressure on the organization to incorporate digital media technologies into its mandate and system of values.</p>http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/7313media theoryparticipatory media methodsmediatizationmediationforum theatreageingage |
collection |
DOAJ |
language |
Danish |
format |
Article |
sources |
DOAJ |
author |
Kim Sawchuk |
spellingShingle |
Kim Sawchuk Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAA MedieKultur: Journal of Media and Communication Research media theory participatory media methods mediatization mediation forum theatre ageing age |
author_facet |
Kim Sawchuk |
author_sort |
Kim Sawchuk |
title |
Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAA |
title_short |
Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAA |
title_full |
Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAA |
title_fullStr |
Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAA |
title_full_unstemmed |
Tactical mediatization and activist ageing: pressures, push-backs, and the story of RECAA |
title_sort |
tactical mediatization and activist ageing: pressures, push-backs, and the story of recaa |
publisher |
Sammenslutningen af Medieforskere i Danmark (SMID) |
series |
MedieKultur: Journal of Media and Communication Research |
issn |
0900-9671 1901-9726 |
publishDate |
2013-03-01 |
description |
<p>This case study examines the incorporation of digital media technologies and practices into <em>Respecting Elders: Communities Against elder Abuse</em> (RECAA), an organization of activist elders. By studying RECAA’s specific transition and following the work of Michel de Certeau (1988), I distinguish between <em>tactical mediatization</em> and <em>strategic mediatization</em>. Organizations such as RECAA must negotiate with political, ideological, administrative, and economic agendas that exert pressure and provide incentives for organizations “to mediatize” in order to survive in the current Canadian context. ‘Tactical mediatization’ is used to understand RECAA’s very deliberate and considered response to these pressures. This distinction provides a framework for conceptualizing how activist organizations such as RECAA struggle to exert agency within meta-processes that place mounting and insistent pressure on the organization to incorporate digital media technologies into its mandate and system of values.</p> |
topic |
media theory participatory media methods mediatization mediation forum theatre ageing age |
url |
http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/7313 |
work_keys_str_mv |
AT kimsawchuk tacticalmediatizationandactivistageingpressurespushbacksandthestoryofrecaa |
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1716813548179423232 |