Indonesian demographic bonus: Determinants of intention to use the cellular applications of tourism in Indonesia's millennial generation

• Main Authors: Muhammad Richo Rianto, Rycha Kuwara Sari, Ari Sulistyowati, Milda Handayani, Choiroel Woestho
• Format: Article
• Language: English
• Published: AfricaJournals 2020-03-01
• Series: African Journal of Hospitality, Tourism and Leisure
• Subjects: saving money; saving time; ease and intention to use; cellular application; millennial generation
• Online Access: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_25_vol_9_2__2020_indonesia.pdf

This study aimed to determine how much influence the saving of money, time savings and ease of intention there is in using tourism mobile applications by the millennial generation in Bekasi - Indonesia. This study consisted of three independent variables (X) and one dependent variable (Y). The money saving variable had three measurement indicators, the time saving variable had three research indicators, the convenience variable had three research indicators, and the intention to use variable had three research indicators. This research was a quantitative study using a questionnaire as a measurement tool involving 350 millennial generation respondents in Bekasi - Indonesia. From a total of 350 respondents, there were 276 respondents who returned questionnaires and 250 questionnaires that could be used for the next process. The questionnaire in this study used a Likert scale which was then tested using SPSS 25 software to test the feasibility of indicators and hypotheses. This research results show that all indicator items in variables can be used fully. This study also explains the significant effect of time savings and ease of intention to use mobile travel applications in the millennial generation in Bekasi - Indonesia, although the money saving variable does not affect the intention to use a mobile travel application in the millennial generation. Previous research was mostly done on respondents who were not specific but rather general in nature. Previous research has also been carried out on respondents in the country. In contrast in this study the focus is on more specific respondents namely the millennial generation in developing countries such as Indonesia.