Establishing Picture Databases for Image Boards: An Example for Lifestyles of Health and Sustainability Images

• Main Authors: Peng-Jyun Liu, Ming-Chuen Chuang, Chun-Cheng Hsu
• Format: Article
• Language: English
• Published: MDPI AG 2020-07-01
• Series: Designs
• Subjects: picture database; image board; semantic differential scale; grey relational analysis; product design; user experience
• Online Access: https://www.mdpi.com/2411-9660/4/3/21

Recently, more importance has been attached to consumers’ emotional feelings in the course of product design. Designers must convey positive emotions, such as surprise and affection, to consumers through their designs. For this purpose, image boards have been frequently used in design to position product emotional feeling and arouse design ideas. A large number of pictures are often needed for constructing an image board. However, it is time-consuming and labor-intensive to find appropriate pictures and the pictures that are finally collected may not reflect the expected image of consumers. Therefore, this study aims to take Lifestyles of Health and Sustainability (LOHAS) as an example to build a user-driven database for image boards. In this research, 16 LOHAS representatives were identified and recruited by using a lifestyle questionnaire to collect, and then screen out 50 proposed pictures relevant to the image of LOHAS. Since image boards are usually used by designers, in order to include their ideas, another 16 pictures were selected by the invited experienced product designers to create a comprehensive pool of 66 proposed pictures. Design experts were asked to select six key image adjectives, which included healthy, environmentally friendly, sustainable, natural, simple, and ecological for describing images of the LOHAS, from the vocabulary pool collected by general respondents, LOHAS representatives, and designers. Next, 219 LOHAS subjects were required to carry out a semantic differential assessment of each of the 66 proposed pictures with the six key images, and then two types of analyses on the collected data from the semantic differential assessment. Through mean analysis and grey correlation analysis, the recommended pictures representing LOHAS or six key adjective images were selected. The research results put forward three database application models. The results of this study are expected to be used by designers, users, manufacturers, and educators to help improve product design efficiency in the future.