Sustainable Global Competitiveness Model as a New Strategic Opportunity for the Companies in Slovakia

• Main Authors: Šnircová Jana, Fidlerová Helena, Božiková Lucia
• Format: Article
• Language: English
• Published: UIKTEN 2016-05-01
• Series: TEM Journal
• Subjects: Global Competitiveness; Sustainable Development; Competitiveness Assessment; Strategic Advantage; Value Chain; GCI.
• Online Access: http://www.temjournal.com/content/52/TemJournalMay2016_241_247.pdf

Dealing with global competitiveness is nowadays the strategic issue for the Slovak companies in context of sustainability. It means for managers of company to define new future strategic goals, to identify current position in global market, primarily to focus the strategy on sustainable global competitiveness and to assess the competitiveness in new way regarding sustainability and social corporate responsibility. The aim of this paper is to present the contribution to holistic micro and macro economical view on competitiveness of company in context of sustainable development in global environment. The introduced sustainable global competitiveness model is based on our experiences within the research in manufacturing companies in Slovakia. It is a visualization of enterprise as a system with all relation performing in its environment. Sustainable global competitiveness model comprises the three pillar principle of the sustainable development, modified Porter´s value chain, and economical environment represented with Global Competitiveness Index (GCI) and other factors of environment which influence the company.