On the Reconstruction of Advertising Ethics in the New Media Era
The advent of the “new media era” has greatly promoted the reform and development of the advertising industry, while it has also made the entire advertising industry field face some new difficulties. Among them, the loss of advertising ethics is one of the core issues to be solved urgently. In the p...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2018-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201817603002 |
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doaj-6ffe9f7a7ac64006b68830a78d04f3a82021-02-02T02:17:18ZengEDP SciencesMATEC Web of Conferences2261-236X2018-01-011760300210.1051/matecconf/201817603002matecconf_ifid2018_03002On the Reconstruction of Advertising Ethics in the New Media EraMing XUJiao XuThe advent of the “new media era” has greatly promoted the reform and development of the advertising industry, while it has also made the entire advertising industry field face some new difficulties. Among them, the loss of advertising ethics is one of the core issues to be solved urgently. In the process of the development of new media advertising, there are endless ethical anomie phenomena. Therefore, how to propose countermeasures against problems and propose strategies for reconstructing advertising ethics from the above aspects in the new media era is a theoretical category that this article focuses on.https://doi.org/10.1051/matecconf/201817603002 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Ming XU Jiao Xu |
| spellingShingle |
Ming XU Jiao Xu On the Reconstruction of Advertising Ethics in the New Media Era MATEC Web of Conferences |
| author_facet |
Ming XU Jiao Xu |
| author_sort |
Ming XU |
| title |
On the Reconstruction of Advertising Ethics in the New Media Era |
| title_short |
On the Reconstruction of Advertising Ethics in the New Media Era |
| title_full |
On the Reconstruction of Advertising Ethics in the New Media Era |
| title_fullStr |
On the Reconstruction of Advertising Ethics in the New Media Era |
| title_full_unstemmed |
On the Reconstruction of Advertising Ethics in the New Media Era |
| title_sort |
on the reconstruction of advertising ethics in the new media era |
| publisher |
EDP Sciences |
| series |
MATEC Web of Conferences |
| issn |
2261-236X |
| publishDate |
2018-01-01 |
| description |
The advent of the “new media era” has greatly promoted the reform and development of the advertising industry, while it has also made the entire advertising industry field face some new difficulties. Among them, the loss of advertising ethics is one of the core issues to be solved urgently. In the process of the development of new media advertising, there are endless ethical anomie phenomena. Therefore, how to propose countermeasures against problems and propose strategies for reconstructing advertising ethics from the above aspects in the new media era is a theoretical category that this article focuses on. |
| url |
https://doi.org/10.1051/matecconf/201817603002 |
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AT mingxu onthereconstructionofadvertisingethicsinthenewmediaera AT jiaoxu onthereconstructionofadvertisingethicsinthenewmediaera |
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