MARKETING PLANNING IN HEALTHCARE INDUSTRY
The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare marketing by analyzing the marketing plan from the institutional (or organizational) perspective. This “salience issue” is complicated by the structural problems in healthcare such...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2013-04-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2013-02/16_Bobeica%20Ana-Maria.pdf |