AN ADVERTISING OLIGOPOLY
This paper proposes a model of advertising competition based on the Cournot oligopoly model using a dynamic system, the equilibrium points of which can be determined analytically. We consider several cases for explaining the way in which firms will adapt their own advertising volume, depending on...
Main Author: | Alina Irina GHIRVU |
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Format: | Article |
Language: | English |
Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2013-12-01
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Series: | USV Annals of Economics and Public Administration |
Subjects: | |
Online Access: | http://annals.seap.usv.ro/index.php/annals/article/view/498/601 |
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