Strategi Konvergensi Radio Sebagai Upaya Perluasan Pasar Audience dan Iklan (Studi Kasus Pada Swaragama Fm (101.7 Fm), Geronimo Fm (106.1 Fm), Dan Prambors Radio (102.2 FM/95.8 FM)).
Penelitian ini menggunakan metode penelitian kualitatif dengan pengumpulan data melalui wawancara. Penelitian ini mewawancarai tiga radio yang aktif di media sosial di Yogyakarta, yakni Swaragama FM, Geronimo FM dan Prambors Radio. Hasil dari penelitian ini adalah ketiga radio melakukan strategi yan...
Main Author: | Anindita Trinoviana |
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Format: | Article |
Language: | English |
Published: |
Department of Communications, Universitas Islam Indonesia
2018-02-01
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Series: | Jurnal Komunikasi |
Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/9920 |
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