CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA
This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by...
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doaj-726154d59b954a82b7f92d554879ee182021-04-28T11:57:46ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172021-03-0134124024410.30892/gtg.34132-643CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIAAsep MIFTAHUDDIN0Bambang HERMANTO1Sam'un Jaja RAHARJA2Arianis CHAN3Universitas Padjadjaran, Business Administration Faculty of Social and Political Science, Jl Bukit Dago Utara No.25 Bandung, Indonesia, e-mail: asep17012@mail.unpad.ac.idUniversitas Padjadjaran, Business Administration Faculty of Social and Political Science, Jl Bukit Dago Utara No.25 Bandung, Indonesia, e-mail: b.hermanto@unpad.ac.idUniversitas Padjadjaran, Business Administration Faculty of Social and Political Science, Jl Bukit Dago Utara No.25 Bandung, Indonesia, e-mail: s.raharja2017@unpad.ac.idUniversitas Padjadjaran, Business Administration Faculty of Social and Political Science, Jl Bukit Dago Utara No.25 Bandung, Indonesia, e-mail: arianis.chan@unpad.ac.idThis study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractiveness and tourism experience, which have the tourists primary preference. The tourist of Bandung Barat to be used as an affirmation of the identity of a vital city branding compared to other cities. http://gtg.webhost.uoradea.ro/PDF/GTG-1-2021/gtg.34132-643.pdfcity brandingcity brand attractivenesstourism experiencecity brand attitudecity brand equity |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Asep MIFTAHUDDIN Bambang HERMANTO Sam'un Jaja RAHARJA Arianis CHAN |
spellingShingle |
Asep MIFTAHUDDIN Bambang HERMANTO Sam'un Jaja RAHARJA Arianis CHAN CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA Geo Journal of Tourism and Geosites city branding city brand attractiveness tourism experience city brand attitude city brand equity |
author_facet |
Asep MIFTAHUDDIN Bambang HERMANTO Sam'un Jaja RAHARJA Arianis CHAN |
author_sort |
Asep MIFTAHUDDIN |
title |
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA |
title_short |
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA |
title_full |
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA |
title_fullStr |
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA |
title_full_unstemmed |
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA |
title_sort |
city branding and its variables: the evidence from indonesia |
publisher |
Editura Universităţii din Oradea |
series |
Geo Journal of Tourism and Geosites |
issn |
2065-0817 |
publishDate |
2021-03-01 |
description |
This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractiveness and tourism experience, which have the
tourists primary preference. The tourist of Bandung Barat to be used as an affirmation of the identity of a vital city branding compared to other cities. |
topic |
city branding city brand attractiveness tourism experience city brand attitude city brand equity |
url |
http://gtg.webhost.uoradea.ro/PDF/GTG-1-2021/gtg.34132-643.pdf |
work_keys_str_mv |
AT asepmiftahuddin citybrandinganditsvariablestheevidencefromindonesia AT bambanghermanto citybrandinganditsvariablestheevidencefromindonesia AT samunjajaraharja citybrandinganditsvariablestheevidencefromindonesia AT arianischan citybrandinganditsvariablestheevidencefromindonesia |
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